My last post focused on the thinking behind creating a profitable product. A business is based on more than a single product, and I'd like to take a moment and discuss the overall picture.
Last night, I watched a webinar hosted by Michael Cheney, and on the webinar, he and his guest, Dean Holland, gave a great description of a highly profitable business system. It goes like this ...
First, you have to understand the people you want to serve in your business. In Michael's case, it's newbie internet marketers. In my case, it's folks wanting to activate their dormant potential and get more out of life.
Next, you plan out a series of products and/or services that will take people in your niche market from beginning to ultimate fulfillment, or as far as you can take them.
At a minimum, you need to have 3 levels of products and/or services. A free offer to get their attention, a low-priced offer to provide some help to those who can't afford your "best" offer, and the ultimate package that provides the most benefit to your customers.
Thinking about starting an online business?
This post is here to show you some of the thinking that goes into creating a profitable product. Please know that the first steps for most online businesses don't involve creating any products at all, but instead, focus on promoting products created by others.
Okay, on with the post.
Earlier today, I sent out a note to my mailing list asking where folks needed the most help, and what form of help they felt they needed. If you don't have a mailing list, posting a question to a public forum with lots of active members is just as good.
Being a Friday, the response was minimal, but I did get a few folks write back.
The biggest request so far is for a step-by-step plan of action to start a profitable online business. Considering that my mailings focus more on personal development and manifestation than on business topics, this is significant.
After taking a closer look at the tools I've been using the run my websites, I decided to see what the developers of aMember have done since I last used that system.
All of the limitations that led me to move away from it have been eliminated, and they've added some really cool new features.
First, the limitations that got resolved.
Every so often, it's a good idea to take a look around and see if there are better options and tools available.
The PowerKeys Publishing website has gone through several changes over the years. It started out as a CubeCart shopping cart before transitioning to a Drupal-based CMS site. For a time, sales were handled by aMemberPro, and while that worked, returning customers had a much easier time when that was replaced with Drupal's add-on module, Ubercart.
Before creating this website, my earlier websites were static HTML webpages using aMember to manage sales and downloads. And in recent years, I've switched aMember on those static websites in favor of DLGuard to manage downloads. Again, to make things simpler.
Last year, I took some time to help a friend in her efforts to set up an online business. She had signed up with Anik Singal's Profit Academy, and part of their suggestions was to set up a WordPress website, which is quite common among internet marketers.
WordPress was one of the CMSs I looked at when I set out to replace CubeCart on the PKP website here. I passed it by because the underlying programming code wasn't as clean as Drupal, and even then, I had heard of hackers targeting WordPress. Major companies were using Drupal, so I figured it must be better.
I just did a 4-hour workshop this past Saturday here in the Grand Rapids area on the new process I've been sharing.
I call it "Symbolic Solutions".
We had a dozen folks show up, and everyone LOVED it!
During the workshop, I gave a brief overview of my Choose To Believe material, and then proceeded to walk everyone through a series of exercises to help them relax, improve their visualization ability, and then use the process.
We went through the process for several objectives, namely, increasing confidence, aligning with wealth, rewriting painful memories, and blessing an organization.
By the time the workshop was over, everyone said they loved it, and were excited to continue using the process for a wide variety of things.
Joe Rubino and Carolyn Hansen have just launched this year's "Self-Improvement Gifts" event.
At last count, there were just over 600 gifts listed in the directory, with more being added as I type. I have 3 different gifts registered in their system, and while they seem to move from time to time, they were last seen on page 3 of the 61-page directory.
I'll be looking through the directory more closely over the weekend, mostly to find new partners to support in the coming months, but also to see if there are any new ideas and technologies to play with. I saw several guided meditations available, as well as some hypnosis programs and a whole lot of ebooks. I even saw a few folks offering 20 and 30 minute coaching sessions for free.
Makes you wonder how busy they are if they can give away their time for free.
Anyway, there are lots of great items available, and this is a great way to check out some new leaders in the Self-Improvement field.
Click here to claim your free gifts now.
Ever since I was in high-school, I've been searching for the best way to manifest my desires. More than 30 years have past, and it seems the search has brought me full circle to where I started. At least I now know WHY the simplest approach is the best.
One of the earliest books I bought and studied (after going the "How to Win Friends and Influence People" route), Instant ESP by David St. Claire, describes a very simple approach to contacting and working with your subconscious mind. The book has been out of print for many years, and copies are being sold on Amazon.com for $15 to $100 each.
Around the same time, I also discovered self-hypnosis, and quickly saw the connection. In David St. Claire's ESP training program, he directs you to relax very, very deeply, imagine that you are communicating with the psychic realms, and trust that what you get is real.
When I've had my best successes in manifesting, I used a similar process. I relaxed as deeply as I could, I imagined what I wanted as if it were happening at that time, and then trusted that what I did would work.
And for those who are simply using self-hypnosis to break a bad habit, or to motivate themselves to work harder towards a goal, the process is the same. Relax as deeply as you can, to the point of almost falling asleep, imagine yourself as the person you'd like to be, free of the bad habits and working towards your chosen goal with joy and enthusiasm, and then trust that your subconscious mind will help you make the changes.
Alex Jeffries is one of the internet marketers I've been following this year. One of the best things about him is that he releases a bunch of low-priced products that contain some solid ideas.
One of the worst things about him is that most of his products are essentially the same information presented a little differently. But as I explain later in this post, this can also be a benefit.
I just finished watching a free video he posted about the changes he sees in the information marketing industry. There were some points I think deserve to be shared.
Christmas is coming, and the year is winding down. As good a time as any to sit back, unwind, and think about our goals in life. What have we accomplished over the last 12 months, and what do we want to accomplish in the next 12?
Over the last year, I've experimented with combining meditation and self-hypnosis, and developing a new process I call "Symbolic Solutions". I'll be doing a 4-hour workshop on the process here in Grand Rapids in January.
During this last year, I also purchased more audio equipment with the intention of recording various nature sounds for meditation backgrounds. While I did do that, I also found that the new equipment also comes in handy when recording video.
When I got back into photography 2 years ago, I debated whether to continue focusing on still photography, or get into video. After sitting with it a while, I decided to stick with stills, since that's what I knew and enjoyed. I'm still glad I chose that path, yet find myself wanting to add video to the mix. I certainly get enough requests to do video to make it worthwhile.
In fact, the whole photography business has grown to the point where I was faced with a decision about my primary focus. Should I focus more on the photography, or more on the online stuff? I enjoy both, but photography gets me out into nature more often, and my online work has the potential to help a lot more folks.
I've just updated the Affiliate Program page to reflect a new commission structure for affiliates.
Essentially, commissions are now 90% with cookie tracking for 60 days, whereas before they were 50% with lifetime tracking and performance bonuses.
The new commission structure is simpler, and will help most affiliates earn more from their referrals.
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