All money is made from SELLING a product.
Nothing is made from CREATING one.

No matter how much time, money, and effort you put into creating the best product on the planet, you'll never make a dime until that product is SOLD.  Plus, you won't make any money from your new product until it's complete, so all the time you spend working on it just means you have to wait that much longer until you can start making money.

This core truth is what separates the winners from the losers in business.  Losers spend all their time and energy creating the "perfect" product, whereas winners understand that a "good", but finished, product is much better than a "perfect", yet incomplete, one.

In addition, winners also know that they cannot, by themselves, create everything needed by the people they sell to.  The market's ability to consume is greater than anyone's ability to produce.  Because of this, smart business people know that the best way to get more products to sell to their market is to license products created by others.

Licensing - Why Microsoft (and many others) got so big

Microsoft's first product was a product created by someone else.  Bill Gates bought a license to it so he could sell it as his own product.  Technically, he purchased a "private label" license, which gave him the right to change the product itself, and this is the most expensive type of license, especially if the core product is any good.

Bob Doyle, author of Wealth Beyond Reason, got his start online selling a book written by someone else.  After he made a name for himself, he added other books, licensed from other authors, and EVENTUALLY got around to writing his own book -- after he built his online business.

I could go on and on, telling you about thousands of people who built successful businesses using products created by other people.  But I don't want to waste your time.  Suffice it to say that the business model is sound, and responsible for some of the biggest success stories ever told.

How to evaluate a resale rights license

There are several types of resale rights, and the value of each of them depend on several factors.  Here's the basics you need to know.

First Criteria - License Type: 
Basic resale rights, Master resale rights, Private Label rights.  Which one's for you?

There are 3 main types of resale rights - basic, master, and private label.  Basic resale rights allow you to sell the product as it was created.  This is the type of license given to retail stores to sell things like books, CDs, t-shirts, and just about everything else.  However, most retail stores must buy the product from the manufacturer at a wholesale price, which means they only get a portion of the sticker price.  On the Internet, and especially with ebooks, there is no cost of manufacture, so the license holder usually doesn't have to pay the product creator any type of wholesale price or royalties.

Master resale rights allow you to sell basic resale rights to others.  Since the product creator counts on the sale of resale rights for a portion of their income, master resale rights are much more expensive than basic resale rights, and only make sense for business people selling to other business people.

Private Label rights allow you to change the product, and thus create a totally new product.  As such, you are free to edit out any references the product creator may have included to help end users (ebook readers, for instance) find them and purchase other products they've created.  Because the product creator may lose a prime source of advertising in this arrangement, private label rights are the most expensive kind.

In addition to the basic type of license, the terms of similar licenses can vary dramatically from source to source.  For example, some product creators charge an upfront fee plus royalties on sales.  Others charge a yearly license fee regardless of the number of sales, and still others charge a single 'lifetime' fee.

Second Criteria - Product Quality:

With all 3 types of licenses, the quality of the product influences the price of the resale rights.  Poor products the product creator couldn't sell are pretty much given away, as you'll notice if you do any sort of price-shopping online. 

However, resale rights products that include marketing materials AND cannot be changed by the license holder may also be sold cheaply, as the product creator see the spread of his/her product as a type of marketing.  From the end-user's perspective, lots of marketing materials inside a product tend to be perceived as a lower quality than a strictly content-rich product.

As a general rule, the higher the quality, the more expensive resale rights will be.

Third Criteria - Author Credibility:

A no-name author with limited credibility cannot command high fees, not from the product itself, nor from resale rights to the product.  When evaluating a resale right product, do a quick search online to see how many web pages reference the author, and whether there are any negative reviews of his/her products.  If you find thousands of web pages mentioning the author, and few (if any) negative reviews, you can be confident the author has credibility in the marketplace.

Fourth Criteria - Competition From Other Resellers:

The best position to be in, is to have a high-quality product from a credible author, and be the only one selling it.  This way, you don't have any competition, and there won't be any price-wars to reduce your profitability.

Products that automatically come with resale rights are the worst ones to try and sell, especially if they're cheap to begin with.  The best products to buy resale rights for are those for which the license is more expensive, simply because the higher price will reduce the competition.

However, price is not the only consideration, especially since you want to make sure that buying the license will be profitable for you.  The best "rule of thumb" here is that the cost of buying a resale rights license should be less than half your expected first-year sales.  As an example, if you expect to sell 1000 copies of a product at a price point of $20 in the first year, then the resale rights license should be less than $10,000.

Prosperity From The Inside Out

Now that you know how to properly evaluate a resale rights license, here are the details you need to know about "Prosperity From The Inside Out" by Alan Tutt.

Alan Tutt has a high degree of credibility in the marketplace.  A quick search on Google (November 17th, 2011) shows 82,700 web pages mentioning him.  No negative reviews were found in the first 1000 listings, and we are not aware of any negative reviews anywhere.  There are, however, many positive reviews to be found.

Alan has a reputation for creating high quality products which sell well.  None of his products have been released with private label rights, and only 1 other product has been released with resale rights (Keys To Power Prosperity).  Prosperity From The Inside Out started out as an update to that older book, and became a separate product due to the large number of additions and improvements that were made.  As a result, Prosperity From The Inside Out is a much higher-quality product than the original Keys To Power Prosperity ebook.

Prosperity From The Inside Out carries very little marketing material, concentrating on providing excellent content for the end user.  (Over 200 pages of pure content.)  Several of Alan's other products are mentioned in the book, and a 2-page resource section in the back provides more information in a very low-key manner.

All of these factors indicate that Prosperity From The Inside Out is a high-quality product which will sell well.

Resale Rights Offered

The type of resale rights license offered for Prosperity From The Inside Out is a BASIC license.  This mean you will have the authority to sell copies of the book to your customers, but may not sell resale licenses to others.  Nor will you have the right to change the content of the book itself.

Because I am offering only BASIC resale rights, I may offer them for a lower price than if I were selling MASTER resale rights or PRIVATE LABEL rights.

The list price for Prosperity From The Inside Out is $34.95, and is what I will sell this book for from this website for at least the first year.  Resale rights are available for approximately 5 times list price, or $177.  This is a 'lifetime' license fee, with no royalties nor yearly fees to ever be paid.

This means that if you anticipate selling at least 10 copies at $34.95 within the next year, this is a good investment for you.

Finally, the last thing to consider is potential competition from other license holders.  As a reference, I offered a $149 resale license for Keys To Power Prosperity, and sold only 20 licenses during the 5 years that product has been available.  The major difference is that Keys To Power Prosperity had a Master Resale Rights license, and there were many, many resellers who purchased rights from other people, often for very low prices.

This being the case, and wanting to make this an easy purchase for my customers, I have taken greater control over the distribution of resale rights, and promise not to sell any more than 100 licenses for Prosperity From The Inside Out.

Additions to Basic Resale Rights (Bonuses)

Although $177 is an excellent price for basic resale rights, I am also offering some extra "bonuses".

First, I will customize your copy with your name, business name, and website URL in the front of the book, before the content.  This will help you brand yourself to your customers.  It will also help cut down on the number of pirated copies floating around the Internet, and thus cut down on your competition.

Second, I will encode all links to the PowerKeys Publishing website with affiliate links, giving you the opportunity to earn commissions on any subsequent sales coming from your customers.  As soon as one of your customers make a purchase here on the PowerKeys Publishing website, you will earn commissions for every product they buy from then 'til forever.  I pay 50% commissions on all sales, including sales of physical products, so this can add up quickly.

In keeping with general traditions on the Internet, I will also provide you with a professionally written sales letter.  My sales letters are among the highest-converting sales pages on the whole Internet, producing 4% and better conversion rates, with targeted traffic.  A 4% conversion for a $34.95 product means an average visitor value of $1.39.  This means that if you can purchase (targeted) traffic for $1 per person, you can make millions just by buying enough traffic.

As if this wasn't enough, I'm also going to give you a substantial amount of information to help you be as successful as you can be.  To do this, I'll give you my $97 Power Prosperity Package AS A BONUS!

Resale Rights Summary

You will get:

1. Customized copy of Prosperity From The Inside Out, branded with your name, business name, and clickable website URL.  Your customized copy will also contain affiliate links to the PowerKeys Publishing website for backend sales.
2. A professionally written sales letter which you may use as-is or edit however you'd like to sell the book and any bonuses you choose to offer with it.
3. Web graphics in a variety of sizes, depicting the book cover, as well as web photos of the author.
4. A copy of my $97 Power Prosperity Package for your personal use only.  A few of the products in this package do come with resale rights, and you may resell these if you wish.  Unless specified, nothing else in the package is offered with resale rights.  (I have to abide by the terms of the licenses I purchased.)

You may:

• [Yes] Can put your name on the sales page.  (Not as author, but as seller)
• [Yes] Can put your name on the download page.
• [Yes] Can resell this product for a suggested minimum of $19.95
• [Yes] Can add related bonus items to the sales page.
• [Yes] Can add bonus items to the download page.
• [Yes] Can be bundled into a packaged deal.
• [Yes] Can be added into membership sites.
• [Yes] Can be offered as a bonus with a paid product, package, or membership.

You may not:

• [No] Can be published offline (hardcopy) - CD, DVD, etc.. (You'd lose your affiliate links this way)
• [No] Can create other products from contents. (Contact me if you have ideas for a JV Product)
• [No] Can claim authorship.
• [No] Can be given away in any format.  (Must be sold, regardless of packaging.)
• [No] Can be sold on auction sites. (Devalues product for all resellers)
• [No] Can offer your customers the same rights.  (Basic Resale Rights only, not Master Rights)
• [No] Can sell with Resale or Private Label Rights.  (Again, not Master Resale Rights)
• [No] Can change the product.  (Not Private Label Rights)

Special Refund Policy

Because a customized copy of Prosperity From The Inside Out will be created for you, there is a special refund policy that is different from everything else offered on the PowerKeys Publishing website.

Basically, a refund is only possible BEFORE your customized copy is created for you.  Once the customized copy is created and sent to you, a refund will no longer be available.

In order to give you time to evaluate Prosperity From The Inside Out and decide if you are comfortable moving forward with the resale rights purchase, a customized copy will not be created until you give me the "go ahead".  If you want to give yourself a day, a week, or even a year to think about it, that's okay with me.  And if for any reason you decide it's not for you, I'll happily refund your purchase.

However, once you give me the "go ahead" and I create the customized copy for you, the refund period immediately closes and will not be available after that time.

I hope you see the logic of this.  If not, then please don't purchase resale rights.